The internet is more popular than ever. Nearly 90-percent of Americans use the internet in some capacity. It’s no wonder why so many companies have shifted their focus online in recent years. With such stiff competition, however, it’s important to stand out. Here are the top online marketing strategies any business can utilize.
Search Engine Optimization
Most consumers find out about new products and services through internet searches. Google leads the way when it comes to search traffic, and because of this, companies strive to land on the first page of search results. Beginning a search engine optimization campaign is the best way to make this happen.
Search engine optimization (SEO) relies on current Google algorithms to optimize certain keywords. However, it’s not always easy to climb the ranks for popular keywords. For this reason, most companies choose to hire an expert to design and implement a successful SEO campaign.
Social Media Marketing
When Facebook first launched in 2004, it was an outlet for friends and families to reconnect. Today, numerous other social media platforms have also entered the scene. Twitter, Instagram, and Snapchat are just a few. As these platforms became more popular, many companies also took this as an opportunity to advertise.
Social media marketing is vastly different from traditional advertising. In addition to sponsored ads, most businesses also manage social media accounts. This type of marketing allows companies the chance to grow their audience and create fans through personalized, seemingly organic communications.
Influencers are everywhere. Nearly every online channel features its own set of important influencers that others turn to for entertainment and advice. Reaching out to influencers that match a company’s niche is one way to grow and monetize an audience.
Affiliate marketing involves using influencers to promote a brand’s products or services. The influencer places a link or code on their website, and whenever one of their fans makes a purchase, the influencer receives a set commission. This type of marketing not only benefits the brand, but it also provides a passive income to the influencer.
The internet is a vast, infinite world, and brands find themselves competing to remain relevant. The best way to come out ahead is through extensive and well-planned marketing campaigns. The more consumers feel connected with a brand, the more likely they are to remain a loyal customer.